The local fruit stand, Valentino, has had a monopoly basically for over 35 years. We have the local supermarkets, but Valentino’s has reigned supreme with really inexpensive fruit. And possibly the unhappiest, most miserable cashiers in the neighborhood, possibly the borough. How can they keep their prices so low? Well with fruit and veggies that are close to being at their prime. All the fruits and most of the veggies that we bought here usually go bad within two days. Hence their really cheap prices.
But a challenger has arrived on the scene. Over the last few weeks we saw the slow transformation into a new fruit market. Flags were up, wood stands were built outside, awnings installed… The arrival of Rachel’s on the scene created quite a stir. The neighbor and I talked quite at length about it. And how excited we are for the challenger. And then on Saturday the big opening happened. The place was hopping. But you look down the block (1 block down to be exact), and there stood Valentino. And I realized that it has a new awning as well (this happened several weeks ago, but I didn’t give it much thought… but now it’s all clear!!) From the Valentino corner you had really bad dance music blaring through speakers and a guy announcing the specials of the day. It too was hopping. And their piece de resistance???? Two teenage kids dressed in Elmo and Scooby Doo costumes. Did I mention both Saturday AND Sunday it was like 95 degrees and humid out??? A little excessive and obscene? Yes! Loud and obnoxious?? Double Yes!
Then I mention to friend to today about the battle between the two, and she mentions that there is a Rachel’s in Greenpoint! And not only that, they too sell fruits and veggies that only last two days!! So the battle is pretty much over mediaocre fruit. But the market for mediocre fruit is pretty big here in Ridgewood! So who knows who will come out on top??
The winner of round 1? I will give it to Valentino’s because of the Elmo. And I haven’t stepped foot into Rachel’s yet.
Stay tune for Round 2 of the Fruit Stands!